Few publications available today can claim the longevity of Better Crops with Plant Food (BC), the quarterly publication of IPNI. The magazine originated in 1923. It's not easy to describe this unique magazine. With an identity somewhere between an agronomic research journal and a marketing information series, BC provides a steady vehicle for reporting news from research related to nutrient management. While constantly evolving to serve its target audiences, the magazine also serves as a mirror of the agronomic research and education programs of the Institute.